Probi’s partners


Selected Functional Food Partners

Danone is one of the most successful health food companies in the world. Probi and Danone entered into a license agreement in 2010 that gives Danone exclusive global right outside of North America to use Probi’s strain LP299V® and other relevant technology in probiotic fruit drinks and fruit juices; that is to say, ProViva. This creates possibility to build an international business in accordance with the Swedish success model. 
H.J. Heinz Australia Ltd is a wholly-owned subsidiary of the H.J. Heinz Company, one of the world’s leading marketers and producers of branded foods. Heinz Australia and its subsidiary Golden Circle have, during spring 2012, launched Golden Circle Healthy Life™ Probiotic Juice based on Probi’s product platform Probi Defendum® containing the combination of Probi’s patented probiotic strains Lactobacillus plantarum HEAL9 and Lactobacillus paracasei 8700:2.
Kraft Foods. Probi’s stable, highly efficient and scientifically well- documented probiotics have also resulted in various forms of collaboration with multinational food companies. The US Group Kraft Foods is an exmple of a partner who has chosen to cooperate with Probi in development projects and product launches.  
NextFoods, based in Colorado in the US, has a philosophy and business concept that aim to offer the consumer food products with clear and well-documented health benefits. The founder and principal owner is Steve Demos, who previously established and managed WhiteWave, which sold the world’s largest-selling soya milk Silk. NextFoods launched the probiotic fruit drink GoodBelly, based on Probi probiotics, nationally in the US in January 2008.
Skånemejerier is a Nordic dairy company based in Sweden with a strong ambition to offer its consumers tasty and wholesome food products. Skånemejerier showed an interest in probiotics at an early stage and launched the now internationally renowned probiotic fruit drink ProViva back in 1994. Since its launch, ProViva has developed to become the probiotic food product in the world with the highest degree of penetration and consumption in its national markets. Since 2010, ProViva is owned by Danone.  

Selected Consumer Healthcare Partners


Bringwell is the Nordic region’s leading supplier of self-care products and one of the Nordic’s most effective marketing and sales organisations on this market. Probi’s supplements based on Probi Defendum® and Probi Digestis® are sold under Probi’s own brands Probi Frisk® and Probi Mage®, respectively. The launch of these products took place during 2010 and are marketed through pharmacies and health food stores.


Camox Pharmaceuticals is one of the fastest growing pharmaceutical companies in South Africa. Camox Pharmaceutical’s sales representatives focus on General Practitioners, Pharmacies, Clinics and Hospitals. The company is a part of the Amalgamated Healthcare Group, an important provider of pharmaceutical products and services in South Africa. Probi’s dietary supplements based on Probi Digestis® and Probi Defendum® will be launched on the South African market during 2011.


Health World, a subsidiary of the US company Metagenics, holds a market-leading position in the field of probiotic dietary supplements in the markets of Australia and New Zealand. The collaboration with Probi was initiated in 2002. Sales of dietary supplements containing LP299V® have increased sharply since their launch and show strong annual growth.


Institut Rosell is one of the leading suppliers in probiotic dietary supplements in the US and Europe. Since 2003, Institut Rosell has manufactured capsules and sachets containing Probi’s LP299V® bacterium. Institut Rosell also sells and markets Probi’s dietary supplement in certain selected markets through such market-leading companies as MerckFerring and Aristo.


. Since 2006, Probi has cooperated with US-based Metagenics, the leading company in the area of dietary supplements in professional healthcare in the US. Metagenics sells dietary supplements based on Probi’s LP299V® bacterium to customers including physicians, and doctors of naprapathy and homeopathy.
Pharmavite LLC has, for over 40 years, earned and maintained the trust of healthcare professionals, consumers, and retailers by manufacturing high-quality vitamins, minerals and other dietary supplements. Based in Northridge, California, Pharmavite LLC operates as a subsidiary of Otsuka Pharmaceutical Co., Ltd.  Pharmavite launched Probi’s dietary supplement based on Probi Digestis® at the beginning of 2012 under the Nature Made® brand – the leading U.S brand in VMS (vitamins, minerals and supplements).

Proton System. Since 2008, Probi has cooperated with Proton System, a pharmaceutical company with sales in the Balkan region and in Central Europe, markets in which interest in and demand for dietary supplements and other self-care products is rising at a rapid pace. Proton System’s focus on high-quality and unique products means that Probi’s products based on LP299V® complement the company’s concept and product portfolio. Proton System primarily markets to physicians and pharmacists, but also conducts marketing activities aimed directly at the consumer.

Sanum Polska. Probi has collaborated since 2008 with Sanum Polska, one of the leading companies in the market for natural, science-based products in Poland. The company has a network of more than 3,000 physicians and pharmacists, which has facilitated the rapid launch of Sanprobi, a dietary supplement based on Probi’s LP299V® bacterium. Sanum Polska leads the expanding Polish market of indication-specific natural remedies and dietary supplements. Sanprobi has been very well received by the Polish Gastroenterology Society.  
USV Ltd. is a leading Indian pharmaceutical company with product presence in various markets around the world, including North America and Europe. In India USV Ltd. is the market leader within diabetes, cardiology and probiotics, but the product portfolio also contains nutritional products.  USV launched Probi’s dietary supplement based on Probi Digestis® in India at the end of 2012.