Probi operates in the global health market. The company provides top-quality probiotics for food,and pharmaceutical companies. These companies in turn offer their customers probiotics in the form of functional food or dietary supplements.

The global probiotics market is highly heterogeneous, both in terms of the types of products and their health effects. In addition, the extent of maturity among different markets varies. Probiotics have a strong position in Japan as a result of a long tradition of use and an advanced regulatory system while the North American market is relatively immature.

In 2009, the global market for probiotic functional food products amounted to approximately USD 19 billion, growing at 5-10% annualy. Forecasts indicate that the probiotic market will continue to expand at a similar rate in the coming years.

The global market for probiotic dietary supplements had a turnover of about USD 1.9 billion in 2009, and is expected to have an annual grow rate of 10-15%. The market for probiotic dietary supplements is highly fragmented in both the US and Europe, while the market for probiotic foods is relatively concentrated.